THE VALUE OF CONTENT MARKETING 

It is imperative in the digital landscape we live in today to build your website around valuable content, first and foremost. Commonly, business owners consider their site content after their site design; this is a mistake. Sharing relevant and useful content positions you as an expert in your field allows you to grow relationships, trust, and credibility with your potential customers. When you share your knowledge with your website visitors, they are inclined to do business with you. 

Consider how incredibly powerful it is to publish your message and information without depending on advertising to get it to your target market. Content marketing (also called inbound marketing) isn’t an option; it’s a necessity in any successful digital marketing campaign; it will set you apart from your competitors. 

What exactly is content marketing? Content marketing is an art; it is creating and presenting information in such a manner that persuades visitors to your site to take action. In addition to the written information shared on your website, you can also deliver content in various formats such as videos, white papers, infographics, how-to manuals, photos, blogs, etc. Keeping your website up to date with relevant and valuable information will boost your search engine optimization (SEO), thus increasing the number of people who find your site through search engines. 

The components such as design and visuals are not what sells, valuable content does. Explicit, pertinent, keyword-rich content will target and engage your high-value customers. Brands that dominate connect with their audience by providing useful and relevant content. Promote your content through your social media platforms. 

Content marketing is not just the next best fad that will pass.  Google's program called Google Authorship assigns ranks to writers of web content and plans to introduce features that reward good web content with traffic.  Developing strong content now will allow you to stay ahead in the algorithm game. ​

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Why it matters, what can content marketing do for your business?

• Content marketing builds a positive brand reputation by building trust. Don’t underestimate the role trust plays in growing your business.
• Content marketing will develop your audience’s opinion of your brand. When you provide engaging, educational, and valuable information,  potential customers are more likely to view your business as an authoritative resource in your market. 
• Content market helps you get to know your potential and existing customers.
• Valuable content=increased conversions. Conversion statistics speak for themselves.