DAWSON DIGITAL GROUP
We're an online marketing company providing solutions-based marketing tools to help you build your business, increase your brand exposure, and broaden your customer reach. We want to be your dedicated personal marketing advisor delivering marketing solutions that will position you as the leading authority in your market, highlight your credibility, and make you visible online.
In today’s ever-changing business landscape, if you aren’t visible online, you aren’t seen as credible; if you aren’t perceived as credible, you will not be profitable. Online marketing is not optional; it is essential for all businesses. Prospective and existing customers are looking for immediate access to information; if you aren’t visible online, you are losing business. We will make you visible. As a business owner, we know your day-to-day operation is more than a full-time job. You have great intentions to learn more about creating and maintaining your online presence but never enough hours at the end of the day, right? Reach out to us; we want to talk about how we can help you achieve your business goals.
In today’s ever-changing business landscape, if you aren’t visible online, you aren’t seen as credible; if you aren’t perceived as credible, you will not be profitable. Online marketing is not optional; it is essential for all businesses. Prospective and existing customers are looking for immediate access to information; if you aren’t visible online, you are losing business. We will make you visible. As a business owner, we know your day-to-day operation is more than a full-time job. You have great intentions to learn more about creating and maintaining your online presence but never enough hours at the end of the day, right? Reach out to us; we want to talk about how we can help you achieve your business goals.
We will work ON your business, delivering our proven marketing strategies so that you can work IN your business.
SMALL BUSINESSES NEED MORE BUSINESS
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Digital marketing strategies are a proven tool to increase your bottom line, yet most small businesses do not effectively leverage the internet. We live in a digital age; it doesn’t matter if you’re a startup, a small company, or an established industry leader, it’s critical you maintain a robust online presence. Your competitors do.
Most of us don’t do anything before looking it up online or on our phones. We check out websites, reviews, social media, photos, and draw conclusions based on what we find online. An online presence is no longer an option in our digital, social economy. Does your business show up when people search for it on their phone?
Does your website rank on the first page of Google?
These statistics illustrate the importance of why you can't view your website as just a stagnant digital business card. Your site is a valuable leveraging opportunity, are you maximizing yours? |
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We know there aren’t enough hours in the day when you own your own business to oversee your daily operations, track costs to stay within the budget, acquire new clients, manage vendors, hire staff, process payroll; the list goes on. Most likely, your online presence is the last thing you have time to think about never mind try to do yourself. That’s where we come in. We will make a technical, complicated, and sometimes overwhelming internet marketing process as simple as possible for you delivering measurable results. Together, we will identify challenges, design marketing strategies, and develop solutions to help your business increase your revenue, expand your online visibility, and grow your business.
WEB DESIGN & REDESIGN
Your website is your storefront.
What does your site convey to your potential customers?
What does your site convey to your potential customers?
Knowing that your website can make or break your business' credibility and grow your bottom line, it is easy to see why it is undoubtedly your company’s most valuable marketing resource. We will design or redesign a one-of-a-kind web design for your business that will convert visitors into leads and boost your credibility with your existing and potential customers. We will position you as a top player in your industry. After your website is live, we offer website maintenance keeping your site attractive and free of issues ensuring the highest customer experience for your visitors. |
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SOCIAL MEDIA MANAGEMENT (smm)
Social Media Marketing builds your business' brand, helps you make social connections with your customers, and gain attention through social media sites such as Facebook, Instagram, Twitter, Pinterest, etc. Social media marketing is no longer an option; similar to your website, your social media presence is an essential piece of your business foundation. When your website links to your social media activity, it not only increases your online "traffic," but also makes you visible, providing numerous opportunities to connect with your customers.
To truly understand the benefit of social media and the potential client base you can reach, it's important to consider the statistics.
We realize that keeping up with your social media accounts can be exhausting, frustrating, and extremely time-consuming for a business owner. The last thing you have time to do is learn, navigate, and maintain social media platforms for your business. We will take it off your plate so you can focus on your day-to-day business operations. Our custom designed social media marketing strategy is tailored to your brand and goals to increase your company's exposure to your target audience.
To truly understand the benefit of social media and the potential client base you can reach, it's important to consider the statistics.
- 3.5 billion people use social media; this is an increase of 9% from 2018
- More than a million new people joining social media every day
- 69% of U.S. adults use at least one social media site and on average of 3 hours per day on their social networks
- 88% of Americans ages 18-29 use social media
- 90% of brands use social media platforms to increase their brand awareness
- 77% of brands intend to increase their use of social media in the next calendar year
We realize that keeping up with your social media accounts can be exhausting, frustrating, and extremely time-consuming for a business owner. The last thing you have time to do is learn, navigate, and maintain social media platforms for your business. We will take it off your plate so you can focus on your day-to-day business operations. Our custom designed social media marketing strategy is tailored to your brand and goals to increase your company's exposure to your target audience.
THE ART OF S.E.0.
Search Engine Optimization (SEO) is an art. Just as painting, sculpting, and photography, Search Engine Optimization is the conscious creation of something meaningful using skill and imagination. Google defines SEO as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
No matter how you define it, Search Engine Optimization is not the latest trend, and it definitely is not an option you should momentarily consider and decide against if you’re striving to grow your business. SEO should be a central part of your marketing plan. It’s being found in search engines like Google, Yahoo, and Bing, resulting in more qualified leads and sales. If your website does not appear prominently in a search for your product or service, potential customers will take their business elsewhere.
Are you on the first page of the search engine results for the keywords that match your product or service? If you aren’t, you are missing out on valuable leads. We will get to know your business and understand your unique needs. This approach allows us to optimize your online presence not just for search engines but also for your audience by tracking their search habits and giving your business the most visibility. We position your site to appear for relevant search queries and attract new customers to your business.
No matter how you define it, Search Engine Optimization is not the latest trend, and it definitely is not an option you should momentarily consider and decide against if you’re striving to grow your business. SEO should be a central part of your marketing plan. It’s being found in search engines like Google, Yahoo, and Bing, resulting in more qualified leads and sales. If your website does not appear prominently in a search for your product or service, potential customers will take their business elsewhere.
Are you on the first page of the search engine results for the keywords that match your product or service? If you aren’t, you are missing out on valuable leads. We will get to know your business and understand your unique needs. This approach allows us to optimize your online presence not just for search engines but also for your audience by tracking their search habits and giving your business the most visibility. We position your site to appear for relevant search queries and attract new customers to your business.
CONTENT MARKETING
At the bottom of every successful brand is a wealth of valuable and relevant content. Acquiring and retaining customers with authoritative content is known as content or inbound marketing. It is a marketing strategy focused on creating and sharing useful content to your target audience, increasing traffic/new visitors to your website or social media platforms with the ultimate goal of converting those visitors into customers. Content marketing isn’t just another marketing trend; its importance is ever-increasing.
We focus on attracting and educating your company’s audience with valuable and relevant content during their research process when making a purchasing decision. We will develop your “brand voice” and create content that is unique to your business. We will spotlight what makes your business special. The quality content we create will significantly help you improve your website conversion rate; it will connect you to your potential customers and provide them with the information they need to make an educated purchasing decision.
Let’s talk about your content creation strategy and how authoritative content creation will position you as a leader in your industry for a fraction of the cost of advertising.
We focus on attracting and educating your company’s audience with valuable and relevant content during their research process when making a purchasing decision. We will develop your “brand voice” and create content that is unique to your business. We will spotlight what makes your business special. The quality content we create will significantly help you improve your website conversion rate; it will connect you to your potential customers and provide them with the information they need to make an educated purchasing decision.
Let’s talk about your content creation strategy and how authoritative content creation will position you as a leader in your industry for a fraction of the cost of advertising.
GOOGLE MY BUSINESS (GMB)
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Your business must be listed on Google My Business (GMB); it drives local business search results on Google search, maps, and Google Assistant (voice search). Google ranks local businesses in a search query and lists the three most relevant results of the search. Your GMB listing helps to boost your local search visibility, and it's free!
Imagine the advantage you will have over your competitors if you appear in the Google Local Pack. Conversely, imagine the missed revenue if your competitor does, and you do not? Your GMB must be set up correctly, well-optimized, and maintained to reflect the changes and recommended best practices so that your business has the opportunity to compete for one of the top three positions. |
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LET'S WORK TOGETHER!
Dawson Digital Group is a full-service digital marketing company located in Southern New Jersey.
Our clients include startups, industry leaders, and nonprofit organizations wanting to grow their companies through strategic digital marketing. We offer a comprehensive array of professional services to expand your online visibility and grow your business. We deliver measurable results, guaranteed.
Our clients include startups, industry leaders, and nonprofit organizations wanting to grow their companies through strategic digital marketing. We offer a comprehensive array of professional services to expand your online visibility and grow your business. We deliver measurable results, guaranteed.
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Dawson Digital Group created a website for my business/portfolio work and I am blown away at the positive impact it has made! I was walked through every step of the way- from picking what color scheme I wanted, to how I wanted the layout to look... it is exactly what I envisioned. Amy has been so awesome to work on the site with and has gone above and beyond. I was taught different ways to boost my business on all social platforms & even how to edit different elements of my site to keep it updated and relevant. If I could give 10 stars I would!
Thank you Dawson Digital!
Jessica Lynn Hazen
Owner / JLynne Makeup
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I own a small restaurant and was looking to increase my digital presence. I hired Amy Dawson, CEO of Dawson Digital Group to build a website for me. Throughout the process, Amy constantly communicated with me, asked questions, showed attention to every little detail, shared her progress and her knowledge of the digital world. My website is easy to use yet professional and attractive. I highly recommend Amy Dawson.
I own a small restaurant and was looking to increase my digital presence. I hired Amy Dawson, CEO of Dawson Digital Group to build a website for me. Throughout the process, Amy constantly communicated with me, asked questions, showed attention to every little detail, shared her progress and her knowledge of the digital world. My website is easy to use yet professional and attractive. I highly recommend Amy Dawson.
Joanne Devone
Owner / Simply Soups
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Dawson Digital Group has been a tremendous asset to us as we market our small, private school in school in New Jersey. Amy is extremely talented with content creation; she is a dependable, strategic partner when it comes to managing our online presence. She proactively devises effective strategies that has increased our organic traffic; we’ve seen gains in parent requests for admission information that we attribute to our increased presence online. I highly recommend Dawson Digital.
Dawson Digital Group has been a tremendous asset to us as we market our small, private school in school in New Jersey. Amy is extremely talented with content creation; she is a dependable, strategic partner when it comes to managing our online presence. She proactively devises effective strategies that has increased our organic traffic; we’ve seen gains in parent requests for admission information that we attribute to our increased presence online. I highly recommend Dawson Digital.
Thomas Reiley
Business Development Manager / CCDC
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Excellent experience. Have already noticed an increase in online business. Website is clean and easy to read. Customers really seem to like the Service Request Form.
K. Kohout
CEO / Garden State Powder Coating
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